Marketing News

Miu Miu Beauty Opens the Doors To Miutine Holiday House

The limited-time pop-up at Aventura Mall run through January 10 to discover the brand’s new feminine gourmand fragrance.

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By: Lianna Albrizio

Associate Editor

The merry bells are ringing, and Miu Miu Beauty is trumpeting the sweetness of the holiday season with its new feminine fragrance. Created by Master Perfumer Dominique Ropion and fronted by Global Ambassador Emma Corrin, Miutine Eau de Parfum is what marketers call a mischievous twist on the classic chypre, with a gourmand cheekiness. It combines notes of wild strawberry, brown sugar, gardenia and patchouli for a fragrance that is both refined and rebellious, and housed in a toffee-toned mate...

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